The Business Of Words: How Is It Affecting Me?
Courtesy of Kateri (via Flickr)
Listen… I don’t need to tell you that people have a tremendous amount of options these days than just using you or your business.
Instead of putting a false facade over how badly this can affect it, I’m here to tell you that the words you choose are doing more than just communicating who you are and what your business is about…
They’re helping it thrive or burn to the ground – without you even knowing it.
The Boredom Affect.
Boring and conventional businesses are filled with boring and conventional people and you cannot and will not liven things up unless you hire some unconventional people to help keep it going and do things differently.
Now of course, that makes total sense to you as you’re reading this, but who’s going to be the one to do something to change that?
The one that wants to stay alive. Literally!
Something Else Besides Just Marketing, Sales And Design.
Graphic Designers (whom I’ve worked with a ton over the years) will write for you by default. Of course this makes total sense because you want to save money where you can.
But are you?
That’s like getting brain surgery from your dentist and… why would you have your dentist take a look at your brain just because he’s already working on your mouth? To save money again?
You might as well throw away the money you think you’re saving because any new business or potential sales are probably going out that same window.
Marketing is the same way. You can market something all you want, but without translating the marketing concepts into words that get attention, engage your customers, develop rapport and lead them to make a sale… the best marketing plan, graphic designer or sales team is pretty much useless.
The Quick, Simple, Painless Alternative:
Hiring an experienced Copywriter (or a KICK ASS Copywriter like myself) is the best way to go about breaking new ground in this new and shaky economy that’s taking form right before our eyes.
Because paying someone who isn’t qualified to do what you need done, isn’t worth killing your business over… now is it?
