Four Weeks + One Goal = ROCK OUT WITH YOUR COPY OUT! (Part 1 Of 4)
Ok… I’ll be honest. I’ve been slacking (the first part to admitting any kind of mistake). LOL! But listen. It’s not without reason. And not without looking at certain parts of my business to say and admit, “You know what? I’ve promised my readers who’ve signed up to my blog and newsletter and haven’t at [...]
I’m Curious… What Do You REALLY Want?
Because here’s the thing, it’s incredibly hard for me to guess why someone signed up on a newsletter like this (and/or visited my site). Although many people try any number of elaborate theories in trying to understand their audience, perhaps the best most effective way for me, is to get to know more about you [...]
How The Big Boys Do It
There are many different theories out there. Many different ways to sell something with words without the “unsell” – as I often like to say. So in 2009, back when I was on the fence about doing professional copywriting as a career, I started to try things out myself. Learning a lot from the “Big [...]
Are We Dating?
Because if we were and I said something wrong… the relationship doesn’t always move forward. It’s the same way when writing to your audience in a way that fulfills their need. Their desire. And get’s them to take some sort of action to buy whatever it is we’re hoping to sell them. Say the wrong [...]
BREAKING NEWS: The Consumer Is Now The Advertiser
Believe it or not. It’s true. The tides have changed dramatically the past few years with the internet. And the ability to start a company of your own with $0 (and a pretty good idea). But it falls short a lot of times. Because as I’ve come to realize in holding my first workshop, a [...]
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