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The Official Blog Of The Kick Ass Copywriter

Jared Matthew Kessler

Small Business Marketing Strategies. Landlords. And Kick Ass Copywriting Questions Answered.


Honestly.  That’s probably the longest title you’ll ever see from me again.  LOL!  But it’s just because we have a lot to cover.  A lot to talk about. Because if you haven’t already figured this out (as a Seattle Copywriter), marketing a small business can get to be a nightmare these days. There’s just your [...]

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Four Weeks + One Goal= ROCK OUT WITH YOUR COPY OUT! (Part 4 of 4)


Ok.  So now it’s YOUR TURN my budding kick ass copy experts.  :) In week one, we talked about some of the basics that one might try and adopt do if they were to ever dare to call themselves a “Kick Ass Copywriter.”  And for those who haven’t felt quite that comfortable with earning their [...]

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Four Weeks + One Goal = ROCK OUT WITH YOUR COPY OUT! (Part 3 Of 4)


In a quick recap.  The first part of this series we talked about… Green mohawks. Hustling. Getting some action. My slacknesstude.  :) In the second part of this series we talked got a little spicier and talked about… Eliminating words and phrases that pique (thanks Ava for pointing out my misspelling on the last one) [...]

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40 Things You May Not Know (Or Care To Know) About Me – But Think You Should.


Recently inspired by Corbett Barr‘s free eBook entitled, “18 Months.  2 Blogs.  Six Figures,” I felt it was really important to share something like this with you.  Always looking to find ways to connect with my readers, I kinda feel like some people getting this don’t really know me and… I don’t know.  I think [...]

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Four Weeks + One Goal = ROCK OUT WITH YOUR COPY OUT! (Part 2 Of 4)


Ok.  So in the first part of this series we’ve covered: How to stand out from the noise. Create a deeper level of rapport with your audience. And create some sort of “call to action” (giving us a place to go – before boring people to tears with our evil little “pitch”).  :) Which to [...]

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