The Business Acting Theory (& Offer)
As I’m starting to help more and more individuals write effective copy for their business, I’m finding a consistent problem (and a consistent solution). You’re not assuming the role of your prospect to the point that you have to try and be a REAL actor. I’m talking to where you have a role to play [...]
Curious?
From a Copywriter’s perspective, it’s probably the number one thing we can do to get someone to take action (without the hardsell). Without blatantly telling someone what to do. And without feeling all “salesy” just to get a prospect to take some sort of action. In short, it’s making something so intriguing. So vague. So interesting [...]
The Superhero Online. But Offline?
That’s a scary question for a lot of people to face. Hiding behind the magical façade of pretending to have all the answers… There’s an offline part of our business that’s dying to come alive. The human side. Taking just a few minutes to “build a relationship” offline (in-person) – it could take anywhere from [...]
One Year Ago Today. Where Were You?
Do you know? Often times we’re so caught up with what’s going on in the world today, that we miss out on what we’ve really done. What we’ve really accomplished. And I think we should take a moment and get drunk celebrate. Don’t you? For me, one year ago today is when I took on [...]
Blah Blah Blah
We’re getting there huh? In fact, sometimes I feel like it’s already coming to that. You know? Inundated with the same ole super-hero entrepreneur that’s got it all figured out. That seems to have everything in place. That seems to have so many “friends” on Twitter. Facebook. And now “Google +1″ I don’t know about [...]
CONNECT
-
