Low Road. High Road.
If you have a business or are thinking about running a business you always have two decisions to make. Take “the low road?” Or take “the high road?” Both of those questions will lead you into two separate categories. For me, practically in the same week I was about to launch the new aspect of [...]
Test
It’s something we all do. And what a lot of people do to us (especially in our business). They’ll put us to the “test.” ”Test” us out against the rest of the competition. ”Test” our patience. Do about everything else there is to see if we’re worthy enough to do the job we say we [...]
Bits And Pieces? Or Everything?
A lot of small businesses look to do pieces here and pieces there. Occasionally getting asked to do “the bio.” Or “the about section.” Or… Someone even asked me to do their mission statement (not including a recent inquiry to see if I can help get their book in stores – strange, I know). But [...]
Consistency (And Our Brand). Why Does It Matter To A Small Business?
For many it doesn’t (especially those who just think they have a business – not a brand). But isn’t that the problem? Let me explain… Please watch the video below or just click here to view (if the video for some reason doesn’t show). NOTE: Before starting “The Kick Ass Copywriter” as a debt free [...]
The Letter “P” (And Your Business)
It’s an important, yet very simple video that I think will really help explain a lot of the things I talk about. It’s only about 3 minutes long. Please click here if for some reason it’s not showing up below (I think you’ll like it). NOTE: Before starting “The Kick Ass Copywriter” as a debt [...]
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