Why Should Someone Read This?

It’s something you as a business should always be asking yourself. It’s a core concept in writing engaging copy, and it’s so simple (yet so hard to do).

Why?

Take into account how much smarter we are. How much junk mail we get. How many email newsletters we’re on and… now ask yourself again, “Why Should Someone Read This?”

To be honest with you, most won’t.

In fact probably about 85% of the people you try to reach won’t take the time to read what you write (and that’s actually pretty good).  So why spend time advertising? Blogging? And/or trying to persuade people to buy what you sell through your words?

Let me explain it like this.

Ever see those people on the street (they’re in most major cities – at least there’s a lot in Seattle). They extend their arm. Pretend to be your “friend” in the hopes of giving them money to help out some kind of great cause? I don’t know about you, but at least for me, they make my skin crawl because I know exactly what they’re trying to do. Trying to be my “friend” in a few minutes as possible just so I can give them money to help out God knows what and…

It’s probably the same reason you don’t stop to give them any money, huh?

You didn’t give them permission – as Seth Godin might say. Did you? Yet they keep trying day-after-day to get you to talk to them in the hopes you’ll give them a credit card to help some organization you know very little about and…

What’s my point with all of this?

We all have our own reasons as of why we read things, but we’re really not at all that different.

You want to talk about you. You want to save time. You want something that’ll help you in some way improve your life. And you don’t want to be sold. You want to be helped. But there’s a fine line between helping and selling someone on paying money to get that help.

Right?

So whenever you start writing copy to persuade someone to read, buy or get someone to take out their cold hard cash for you… ask yourself, “Why should someone read this?” Then write from there. Remember, we all have reasons for doing things. Here’s a few (in no particular order):

1. Some are bored – let’s face it.
2. Others just want to hire you cause you’re hot – it’s make their boyfriend/girlfriend jealous.
3. Some just think it’l be cool to have you on their side.
4. Others are lazy, and would rather pay you to do what they don’t have time for because it’ll save them the headache of having to find out things themselves.
5. Also because you might be brilliant at what you do.
6. Because you understand what they’re going through – you’ve been in their shoes.
7. Because they want to be part of your group (and want what you have).
8. Because they trust you to do what you say you can do.
9. Because you can do what no one else can do.
10. Because you make them feel special.
11. Because you solve their problem a lot faster than anyone else can.
12. Because in their eyes “it’s worth it.”

Ok. So I’m sure you get my point with just a few random samples – which I’m sure you can add a lot more to.  In short, whatever someone’s case might be in buying what you’re trying to sell, try to find out all the reason’s someone would read the copy you write. Otherwise, it’s just noise.

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe you’re just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn’t accurately represent who you are and what your business is really about.

One Year Ago Today. Where Were You?

Do you know?

Often times we’re so caught up with what’s going on in the world today, that we miss out on what we’ve really done. What we’ve really accomplished.  And I think we should take a moment and get drunk celebrate.  Don’t you?

For me, one year ago today is when I took on my first “real” Copywriting client (despite counting the previous 15 YEARS I was “writing copy” without even knowing it).  Fully stepping into my role as a “The Kick Ass Copywriter” it’s fun to look back and see how it all started without any loans.  Investing any real money (debt).  And how scared shitless I was rapidly it took off without knowing how the frig to run any kind of business like this.

Looking Forward

For me, I love to do that by understanding how I can save more time.  Add more value.  And make more fashizzle of an impact on businesses like yours.  To the point that if I were to build and sell one of the following three products, I was hoping to see which you would most likely buy through your feedback here, and submitting your vote (it’ll only take a few seconds).

Once done, I hope to bribe you with know more about what you really want – versus what you don’t. Just like this blog, if a TON of people want it, it continues.  If not, it doesn’t.

So did you have a chance to think about where you were (one year ago today)?  I was…

Testing It All

Seeing if anyone would hire me for my “kick ass copywriting” abilities, I posted something on my last blog and an individual took me up on it.

Then I just asked that person why they hired me.  What made me different than everyone else.  And looked at the type of person they were (sex, age, occupation)… using it to search for more people just like them to hire me.

I Was Networking

Finding meetups to meet people who needed my kind of service – NEVER meeting with other people who did what I do.  I still don’t.

Looking At Myself As A Business (NOT A “Freelancer”)

Being someone who’s sensitive to certain words, I always look at the word “freelancer” as someone jumping around from job-to-job looking to sign up on another crowd sourced website competing for bullshit slave wages and…

Need I say more?

Getting An Attitude

I realized that wasn’t good, nor was it getting me business – in fact it hurt a ton of previous business relationships I had (slowly killing me).  So I went back to the basics of what my original mentor had told me (and what worked for me).

“Be the kind of person other people want to be around.”

Probably costing me about $20,000 in lost sales just this past year, that’s hasn’t happened in about 3 or 4 months – as I’m sure you’ve seen.

Focusing On What Was Working For Me (Versus What Wasn’t)

If you can’t already tell, at this very moment I’m not too concerned with “building an online audience.”

Why?

It does’t necessarily excite me as much as talking to you in person (or over the phone).  It doesn’t always play to my strengths (blogging).  And it doesn’t work as well for me – as it does for others.  Will it change?

I’m still trying to decide.

Ditching Unsupportive People

I’m talking about blood relatives.  People whom I had to always convince that what I was doing was “good enough” (besides the “you need a good job with great benefits and a 401k” BS of yesteryear).  Now I don’t convince anyone anymore.  I just do what I do, because I have to.

Sounds like a great line for a song, huh?

“I just do what I do, cause I have to.”

Stepping Into The Business Side

Being the LAST person on the planet to enjoy running the “business side” of things (sales, contracts, etc)… you know anything that has to do outside of actually writing copy, I didn’t like, but had to embrace.

Realizing that 30% of my business is actually getting paid to write copy, I’ve really learned to enjoy it. To enjoy the marketing. Enjoy the meetups.  Enjoy working with an eclectic bunch of businesses from all walks of life (in every aspect of the world). And enjoy building meaningful relationships with other people like you, who actually care about their business.

Charging Less Than I Was Worth

It was a great learning experience though, and perhaps the greatest mental challenge I’ve had to overcome.  But now, I’ve really come to find a real comfort in what I charge.  Increasing my rate 4 or 5 times over the last year to something that currently suits me a lot more (for the kind of service I’m used to providing)…

I’ve always come to deliver 2 to 3 times more value that what I charge – and believe I have always done so.

Realizing that the level of people that can now afford my service are the people whom I like to work with most, the opposite of that is also true.  The less you charge, the more shady people you’ll work with.  And fortunately for me, I have only dealt with one “shady” character so far.

Overcoming The Hardest Time Of My Life

Kelly, my girlfriend of the last four years was back in California paying off the last of her debt (Bailey – our Corgi was there too).  I was in a new place.  Knew no one.  And couldn’t get any real employer to hire me.

Looking back, I now understood how that had to happen.  Otherwise nothing would’ve.

Strange, huh?

So that’s just bit about where I was – a year ago today.  You?

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe you’re just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn’t accurately represent who you are and what your business is really about.

40 Things You May Not Know (Or Care To Know) About Me – But Think You Should.

Recently inspired by Corbett Barr‘s free eBook entitled, “18 Months.  2 Blogs.  Six Figures,” I felt it was really important to share something like this with you.  Always looking to find ways to connect with my readers, I kinda feel like some people getting this don’t really know me and…

I don’t know.  I think that’s kinda weird.

So here’s a list of things you might not know (or care to know) about me, but think you should.

1 – I originally thought Bailey (our Corgi), was the ugliest dog ever. But now, I don’t think I could live without her. For those that don’t know about Bailey, my girlfriend Kelly had gotten her from a breeder when she was just a few weeks old.  Bailey loves people – but really hates other dogs.  It’s weird.

She also makes this crazy moaning noises when she “gets all crazy” as Kelly would say.  Oh and she also has separation anxiety (which means, she turns into Cujo whenever we leave).  I mean can you blame her?  Who wants to be stuck inside our place without me?

2 – I want a tattoo really bad, but they scare me. I was walking down the street the other day and saw like this 16 year old with tattoo’s all over his face and body.  I was like, “Dude.  How are you going to ever make a living?  Did you ever think about that, before you went off and did something like that?”

Then I though of his parents (although he probably doesn’t have any)… but if he did, I just wondered how they could allow it. Maybe they own a tattoo shop?  Now I wonder if that industry was “hit by the recession.”  Kind of interesting to think about.

I mean you can’t really get a tattoo online.  Can you?

3 - Ever since I was a kid, I always had friends that were a LOT older. It’s weird.  I mean when I was in my twenties I had REALLY amazing friends that were in their forties.  I don’t know why.  It was like that when I was young – always having friends that were a lot older than I was.

Although it could get pretty creepy if I was like 14 years old and hanging out with 28 year old guys.  Creepy for the 28 year old (I would probably just look a lot “cooler”).

4 – I made my own lunch and did my own laundry since I was 10 years old. It’s true.  The funny thing was, when I got to college I was the only guy who knew how to do laundry.

5 – I was only 17 when I started college (and graduated at 21). I went to West Virginia University and entered as an “undecided major.”  It wasn’t until I discovered Behavioral Psychology that I was really fascinated in why we do the things that we do.

So I graduated with a psychology degree.  It was hard.  I didn’t know what TRUE studying was, until I went to college.  The weird thing is, I learn more from books (and my own personal screw ups) than anything school ever taught me.

6 – I think companies that ask for a “resume” should get a kick in their shin.  I’m sorry.  If you’ve ever applied for a “job” – hopefully you’ll understand.  :)

7 – I worked at a huge variety of companies (for a span of close to ten years before starting my own business).  From working at The Ritz Carlton to Bloomberg, it’s how I’m able to understand and work with such a wide variety of clientele.

8 – I hated english class. Isn’t that always the case (with professional writers)?  I don’t know if it was the teachers I had. Being told what to read.  Or just the fact that I’d rather be home playing guitar, but I just hated it.  I think I got like a 750 SAT score in high school.

It’s probably because I had such a low self-esteem.  Didn’t we all?

9 – I’ve played guitar for over 15 years.  Keyboard for about 10.  And have a 6th album all done (it’s all instrumentals). I’m not sure when I want to actually “release” it, but music just makes me so happy sometimes.  To the point that if I don’t listen to it sometimes, I feel like I’ll just explode.

I’m listening to Michael Jackson right now.  And I think Bruno Mars too.

10 – I can drink Green Tea all day long. I think I’m up to about 2 or 3 cups a day.  Whole leaf is so much better than just the regular packaged kind.  I have a iron tea pot.  Little tea cups.  And for some reason only like Splenda or Equal with it.

Practically living in cafe’s, writing for the past 10 years or so…  I changed to just Green Tea about 5 years ago and my body just doesn’t agree with coffee.  I wish it did.  I just doesn’t (to the point where I tried it about 2 or 3 times and the next day I’m sick).

I don’t get it either.

11 - I used to be really into Tony Robbins. When I graduated college, the first book I read was “The Road Less Traveled” by M. Scott Peck.  Then I somehow got into Tony Robbins book, “Unlimited Power” (or something like that – too lazy to get up as I’m writing this in bed).

It got to the point that I was “crewing for him” and… I just met some REALLY amazing people through that (along withe some REALLY interesting people too – let’s just say).  I still can’t believe how much money people pay to go see him.

12 – I read a book a week for about 2 years straight. When I met “The Billionaire” as I call him, in my first book, I was so committed to “being my best” that it like took over my life.

In reality, it only took about 1-2 hours a day to do.  It was still a pretty big commitment to make.  I take a lot more time now, but still love to read a great book.

13 – I opened for “Electric Light Orchestra.” Back when I was into the whole Tony Robbins stuff, I used his principles to book shows.  So I sent this guy a cassette tape.  He loved my professionalism and ability to be persistent without being a dick, and that was it.

But to be honest with you, I didn’t know who they were.  I went into some store in Princeton, NJ to get a cd to hear more about them.  So I told the guy behind the counter that I’m playing some festival opening up for E.L.O. or something and was wondering which cd of theirs to get.

He looked at me like, “Dude you’re opening for E.L.O. and don’t even know who they are?”

Here’s two pics – see for yourself.  One. Two.

14 – I signed with a well respected talent agency “back in the day” and landed in some crazy auditions, commercials and tv stuff.  It’s how I originally got into credit card debt.  I was going on a ton of auditions a day, and I couldn’t keep a day job (and “waiting tables” scared me).  So I basically lived off of credit cards from 1999-2001 – which led me to living and building things 100% debt free today.

If you like, you can check this tv show I was in (it’s on youtube).  It’s hilarious!  Wait about 25 seconds in (I’m the guy playing guitar in it).  :)

15 – I can be really funny when I want to be and was seriously thinking of going into comedy. When I had some horrible experiences living in Florida, I thought that might be the only way to get through living there.  I chickened out, though.

16 – I never went to my high school prom. Mainly because I was just too nervous to ask out any girls.  I don’t know.  Some girl who had a locker right next to mine I was told, “Wanted to go to prom with me.”

I didn’t like her, so I didn’t go.  I don’t know.  It just didn’t make sense to do something I didn’t want to do (now that I look back on things, that’s never really changed).

17 – I never went to any of my high school reunions. I just feel like why spend the money to get a plane ticket to see people I’m not really friends with.  I don’t know.  I don’t get it.

18 – Prior to being a professional Copywriter, I only had one boss I liked, and he fired me. His name was Ken.  He worked in Medical Malpractice Insurance.  I learned so much from him – in terms of just doing business.

He was hilarious!

19 – My first apartment (in 1999) was in Venice Beach, CA.  It was like a college dorm.  I don’t know why I’m mentioning that, other than the fact that whenever someone asked me where I lived, I was always embarrassed to tell them (back then).

20 – I hung out with Bud Bundy a few times (David Faustino) – I was in an acting class with his girlfriend and she invited me over.  I had no clue her boyfriend was this guy.  But he was really laid back (seemed to smoke a lot of pot).  Had a house up in Hollywood around the corner from Jerry’s Deli.

I actually watched the Oscars one night with him and some friends, and went to a party on another night at his place.  Back then I feel like I had some pretty amazing opportunities, but I don’t know…

I was just so butt poor (and so unsupported by family) that unless I “booked something” it didn’t really mean much.

21 – I haven’t eaten meat in over 18 years.  I saw a really crazy film of what they do to cows and animals, and it just didn’t feel right to participate in something like that.  I mean the fear in an animals eyes of what was happening to it – my heart just sank.

I couldn’t ever do that.  However, I do eat fish.  I don’t know, I’ve never felt this way with fish – I’ve never seen any emotion in their eyes.  If I did, I would probably think differently.

22 – Sometimes I try to look at a person in a parking lot and guess what kind of car they drive, just by how they look (or act). Most of the time I get it right too.  It’s weird – I know.

The other day I saw an old school porsche in the parking lot of this burger joint I always pass.  It was crazy.  I saw everyone outside and couldn’t find the person whom I thought it belonged too.  As I got closer though, I saw someone sitting in the driver’s seat.

See.  I told you I’m pretty good at that game.

23 – I think at the top of every credit card statement it should say, “Remember now.  We’re not your friend – we just want your money.” It honestly made me really happy to see this video where a couple foreclosed on a bank.

24 – I want to make $100,000 per speech. I saw a well-respected booking agency that has a lot of big profile people and what some people get… and was just floored at what some people make per speech.

Just 3 of those a year and I’ll be happy.  You know?

25 – I’m a minimalist.  It doesn’t take much to make me happy.  Really.  Just getting paid to do what I love.  Being around people (and animals) that I love is great.  Although I would need a laptop, keyboard, some great music and a guitar.

Other than that, I can’t think of much else besides food and water.

26 – I’ve been with my girlfriend Kelly for over 4 years, and I can’t tell you how much I appreciate our relationship.  No matter what, she’s always stuck with me (through really good and bad times) – and her family’s really kind to me too.

27 – I read my horoscope almost every day. Ok.  Now I’m not big into it, but it just seems to be so right on, I don’t know what else to do.  It’s like instant connection – to the point that I think I might have a problem.

Just kidding (I’m a Scorpio).

28 – I tried talking to Bailey about my problems one day – and she didn’t help. Kelly told me to try it.  ”She’s a great listener” she says.

Bailey just looked at me weird.  :)

29 – I write on waterproof paper in the shower.  Before I discovered that… you don’t really want to know what I would do to capture those ideas when I was showering.  :)

30 – I still need to work on my listening skills. I don’t know.  I’m just a passionate person and often know what the next thing is that someone is going to say.  It’s not a bad or annoying thing.  I just need to work more on my listening – just saying.

31 – When I was younger, I went on a cruise with my parents and a tour guide took us to a nude beach. OMG.  It was hilarious.  You heard me on camera say, “Maybe we should ask some people down there for directions.”

32 – I never get tired of Chinese Food. I don’t know what it is.  Some say “it’s a jewish thing.”  I don’t know.  I think I can eat it all day though.

There a place called, “Chopsticks” around the corner that I love.  The lady there is so nice.

33 – I’m not a big fan of second hand smoke - probably because I had a father who smoked a pack a day for over 40 years.

34 – I’m confused as of why so many people are scared to hear the truth. I don’t know.  I guess no one likes to hear it.  But sometimes I feel like it’s important to share.

Actually, just on more important issues.  I think if it’s done right, it really could be pretty life changing.

35 – Sometimes I’m really scared to hit that “Publish” button.  I’m always curious to see what everyone thinks though.

36 – In 2006 I switched gears to get more into instrumental music.  I shared it with a friend and she thought it sounded like it should be on tv or in commercials.  So I sent it to some people and a guy at Mtv responded. In short, for the next 4 years or so I’ve been getting anywhere from $1 to $500 a month for it playing in shows called, “Two A Days.”  ”True Life.”  And “My Super Sweet Sixteen” – which by the way I think is a pretty bad show for kids to be watching.

I really loved “Two A Days” though – the music in it.  That’s when I thought I would get more into doing music for tv and film (until I found out how political everything was).

37 – My favorite “job” (outside of what I currently do) was being an overnight bellman at the Ritz Carlton.  I had a chance to meet and check-in some pretty amazing people.  It was located in San Marino, CA (right outside Pasadena).

I checked in Bill Bob Thornton (really present – like I expected).  Meaning he was just very in-the-moment.  He tipped me $40 and didn’t say much.

I checked in Nancy O’Dell (who I was told tipped everyone at least $20 – I only got $5 and I’m still upset). I checked in a ton of baseball players (whom I didn’t really know), but remember taking some crazy ass party girls to this really famous baseball player – oh and I found out he was married (the next day).

“Oh really” as Kelly would say.

I also got to hear about how Eminem stayed there and got upset at one of the guys for looking at him the wrong way.  I think they said his alias was “Mr. Pink” or something like that.  You know.  The name someone puts down for them, so you don’t know it’s them.

38 – I just paid over $20 for face cream.  Can you believe that?  I went from Nivea to Zirh and…

I blame the ads in GQ or this.  LOL!

39 – Every morning I ask for complete guidance into what I need to do next.

As you can imagine, some of the answers that come from “asking” is pretty scary.  But I still have to ask.  :)

40 – I’ve probably lost about $10,000 in ego-related stupidness in turning down people that wanted to work with me. Besides probably 2 or 3 people that were just bad apples, it really adds up to a lot of money.

Although I often try to let things like that go, its sometimes pretty hard to do.

So I guess that’s it for now.

I’m not sure what I hoped to get out of this, other than at least getting through the thick surface of trying to hide who I am behind a laptop screen.  Of course that’s not everything about me (I’m still young).  It’s just stuff I thought you may not know (or care to know) about me – but think you should.

Did I leave out anything?

Four Weeks + One Goal = ROCK OUT WITH YOUR COPY OUT! (Part 2 Of 4)

Ok.  So in the first part of this series we’ve covered:

1. How to stand out from the noise.
2. Create a deeper level of rapport with your audience.
3. And create some sort of “call to action” (giving us a place to go – before boring people to tears with our evil little “pitch”).  :)

Which to tell you the truth IS pretty evil if you’re “pitching” anyone.  And to be honest with you, I wouldn’t even use that word “pitch.”  It scares me.  And you’ll probably scare much of your audience too (and that’s not good – unless it’s Halloween, of course).  :)

Which reminds me.  Remember those plastic little costumes we had when we were younger?  I think that’s why I wanted to be Batman when I grew up.  LOL!

Ok, that’s another post.

So here’s the first step to ROCKING OUT WITH YOUR COPY OUT this week.

STEP 1 – ELIMINATE ALL WORDS & PHRASES THAT PIQUE OUR B.S. FACTOR.

When I asked a few people on Twitter this, explaining how the over-using the word “success” just seems like nails on a chalkboard to me… other people also mentioned the words like:

“Robust,” “engage” and “deliverables” by @beautsimple.

“Innovator” by @sheneeh.

And I mean, there’s a ton, huh?  Have anything you’d like to add to that?  Did we get them all?

In other words, you really need to look and eliminate those words or phrases that perk up someone’s B.S. factor and for lack of a better word is just so plane.  Boring.  And non-descriptive of who you really are and what you’re really here to do.

Why?

Because we’re just so overwhelmed these days with mundanity that it’s just like…

Once we feel like we’re being sold some over-top-promises a lot of people’s brains just shut down.  So go through your copy. And eliminate any words that give you a sense of like, “OMG… this sounds like every other BS type of program I bought into that doesn’t work.”

Does that make sense?

STEP 2 – KNOW WHAT MAKES YOU DIFFERENT (AND OWN IT LIKE A PAIR OF GUCCI SLIPPERS)!

Do they even make Gucci slippers?  Anywho…

Whenever I take on new clients, this seems to be a pretty important thing for people to get.  In short you need to really go deep into why you’re different than all of the other people out there that does what you do.

To the point where someone might say, “OMG… you’re the man (or woman)!  I’ve never seen something like this before.”

But again, you don’t have to wear the green mohawk, grow a beard like ZZ Top (which reminds me of some random lady I saw the other day – bad I know), or go join the “Peace Corps” when everyone around knows it’s not you.

So here’s a great exercise.  Go ahead and Google what it is you do.

Now pull up 5-10 different people in that field or professional.  If you’re really crazy, go ahead and search 50-100 other people (and please don’t be one of those people that says, “Oh no one does what I do on the planet”). Because, listen… there has to be someone out there that does what you do – but just not the way you do it (which is what we call your “Secret Sauce”). Mmmmm… I’m getting hungry already.  But…

Now you can’t stop there.  Ask yourself, “Why would someone choose me over them?  Is my product or service really that different?  How can I communicate that to my audience?”

Making sense so far?

Great!

Now look at it from the perspective of your audience.  How do they benefit from your experience and how different you are from everyone else?  And what is it that you can do for them that no one else can?  What’s “your thing?”

Now communicate that to us in words.  Put in in your website somewhere.  Put it in your F.A.Q. section.  Add a section to your website that says, “Why We’re Da Bomb!”  Or start a section called “Here’s Why People Send Us Flowers.”

Whatever!

Just slap us in the face with it!  Make us love you.  Support you.  Get behind and fight for everything it is that you do.

STEP 3 – GO PSYCHO-OLOGIST ON SOMEONE!

How?

Find what their struggling with.  Find their deepest fear.  Find their biggest frustration.

You can do this any number of ways.  Send them a survey at Kwik Survey’s (it’s free).  Or if that feels a bit weird, just ask people. Call them.  Talk to them.  Whatever you need to do to get that kind of information from the people you’re marketing to, it’s going to serve as invaluable data (to help steer your super marketing vessel across unchartered territory).

Here’s why.

I gave this example to everyone in my live first workshop I put on a few weeks back.  One of my previous clients was a “Business Consultant” who works with turning around businesses and… I was quite alarmed to find that some of the biggest fears and frustration of his clients were:

• Fear of the competition taking the lead – without them even knowing it.
• Fear of making the wrong decisions.
• Fear of not doing well enough, to the point where they have to let go some of their employees.
• Fear of “letting someone else in” to discover certain trade secrets, then working with (or selling it) to the competition.

Pretty powerful stuff, huh?  So what do you do with it?

I’ll go into more detail next week on part 3 of 4 – sorry I had to put in the cliff hanger.  :)

But seriously, does this help?  Make sense?

Or are you lost?  Confused?  Happy?  Sad?  Or need to feed your dog (like I do)?

Please feel free to leave your comment below – I make sure to answer each and every one.

 

Besides that, if you haven’t already done so, you can signup for free UNnoisy updates and get a chance to win a 30 Minute Strategic Copy Review Session (monthly drawing).  Receive special “newsletter-only” sales, events and… learn the inside secret to why Bailey’s paws smell like Tostitos (HINT: I’m just as fascinated as you are). LOL!  :)

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Before starting thekickasscopywriter.com as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help other businesses like yours thrive, I simplify crazy ideas into words that sell (without the UNsell).

**Oh and any typos or grammatical errors are “my personal gift to you” – as I purposely do that to see if you’re paying attention.**

I’m Curious… What Do You REALLY Want?

Because here’s the thing, it’s incredibly hard for me to guess why someone signed up on a newsletter like this (and/or visited my site).

Although many people try any number of elaborate theories in trying to understand their audience, perhaps the best most effective way for me, is to get to know more about you (and your business) by just asking.

So please help me understand why you’re here.  What you REALLY want from a blog/newsletter like this.  And how I can best serve you.  Ok?

Feel free to leave as detailed a comment as you need to below because…

The truth of the matter is, I’m never going to actually know what it is you and your business really want or need, unless you’re willing to at least stop and take the time to tell me. So here’s your chance!

Otherwise I’m just adding to the noise, not helping someone like you to stand out from it.  :)

Before starting thekickasscopywriter.com as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help other businesses like yours thrive, I take the crazy ideas businesses owners have, and turn them into creatively effective words that sell (without the UNsell).

**Oh and any typos or grammatical errors are “my personal gift to you” – as I purposely do that to see if you’re paying attention.**

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