Why Are Simple Solutions Necessary?

For a really long time we’ve tried to take on everything ourselves.  As a matter of fact, we’ve gotten to the point where a lot of things in our business can really suffer because of it.

From bringing in new clients.  To servicing current ones.  To trying to attend as many networking events that we can fit into our week, it can sometimes be a LOT more time consuming than ever expected.

And I don’t know about you… I’d wish there were an easy way to do things. An easier way than trying to control every little thing about our business (even if it’s driving it into the ground).  Because the fact of the matter is… we all aren’t the best at doing every little thing that surrounds it. In fact it can do more harm than good.

As one person said, “You can sound like an idiot” when writing for your business and… if you have a pretty high priced product or service… you could’ve just lost a few hundred to a few hundred THOUSAND dollars (from taking things into your own hands).

And I don’t know about you, that’s just not a smart thing to do.

So… yes.  Simple solutions aren’t only necessary.  They’re vital!

Vital to helping the often times complex problems that arise from not taking the time to say; “Ok… it’s just better if I pay someone else to do this – because quite honestly, I’d rather spend my time on the things that matter to me and my business the most.”

So welcome to the world of simple solutions!  Now all we need is the willingness to notice them, when they magically start appearing right before our eyes.

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe you’re just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn’t accurately represent who you are and what your business is really about.

A Few Simple Tips In Writing Copy For Your Biz

There are a ton.  But here’s a few to start:

1 – Write like you speak.

We want to connect with the person behind the business (just as much as the product/service we buy).

2 – Avoid at all costs putting your bio on the home page.

I still cannot believe how frequently I see this (even for somewhat established businesses that have been around for a number of years).

Remember, you have a business that should serve people at some level.  And people need to know about your service and what you can do for THEM first (before we tell them about how great we are).

3 – Never tell people how great you are.

Have others do that – through a testimonials page.

Special Note: Go from Copywrong to Copywrite – simplify your great ideas into words that sell (subscribe & get the free eBook today - but you MUST confirm your subscription upon signup)!  Once confirmed you’ll also find out how to schedule your FREE 20 minute “Strategic Copy Review!”  Yippeeeeeeeee!!!!!!

Short And Sweet

I was watching “Fringe” the other night with my girlfriend on my laptop and…

I know.  I know.  You’re probably thinking, “How romantic.”  LOL!  Ok.  So we’re not going to go there.

However, during the break I saw this car commercial that floored me – and thought it would be important to share with other businesses.  But not just another commercial, one that illustrates how effective “short and sweet” can be?”

I’d also be curious to see who else saw this commercial – and what you thought of it.

So listen…

Do you remember those old school 100 foot tall air filled streamers they sometimes stick in car lots (for the life of me I can’t think of what it’s called – but I’m sure someone has a name for it).  Anyways, the commercial starts off where you feel as if you’re riding in the car and suddenly become overtaken by an immensely oversized inflatable fabric dummy towering over you when suddenly…

A voice comes on to ask us, “Are car makers still trying to get your attention or are they just trying to distract you?”

Then it flashes a date… and shows their web site compactconspiracy.com.  Now I know it’s not exactly how it happened, but here’s what I love about being short and sweet with your copy:

• It can still cause people to take action (as I did).
• It can still tell the truth.
• It can still make fun of the competition (and get it’s point across).
• It can still intrigue you enough to want to know more.

Special Note: Go from Copywrong to Copywrite – simplify your great ideas into words that sell (subscribe & get the free eBook today - but you MUST confirm your subscription upon signup)!  Once confirmed you’ll also find out how to schedule your FREE 20 minute “Strategic Copy Review!”  Yippeeeeeeeee!!!!!!

Run In The Rain

I first noticed this when I arrived in Seattle this July.  Catapulted here, and turning a round trip airline ticket to a one way… all it took was an out of hand argument and someone trying to sell me on who they wanted me to be (unlike who I REALLY am).

Within hours, I found myself in hotel room near the airport and a few days later, I did the only thing I knew how to do…

Run in the rain.

So I took out my laptop and started figuring things out.

What was the one thing people loved that I did?  What was the one thing I could sell and help them with?  What kinds of people do I love working with?  What types of books do I need to read to help me out?  How can I get my own mentor to help me move forward – and help me with what he once did (teaching me what I felt I needed to do)… learn.

So I started to run again – clear in my goals and where I was going.  Then it stopped raining.  Instead… it poured!

Launching my new site in a few weeks, I immediately took on Copywriting clients.  I loved doing it.  And the people I knew that hired me, benefitted the most too… because they couldn’t do what I could help them get done (in the unique way that I could do it)

So I got used to the rain, but I felt alone.

So I ran further.  Longer.  Harder…

And started meeting a handful of others with that same willingness to run (despite the rain).

Joining a partnership with my great friend and mentor Matthew G. (a professional Copywriter for some of the biggest NYC ad agencies who went on his own to help others like you)… having Kelly agree to help run the business debt free with me full time come this February (adding speaking, live events, workshops, tele-seminars and anything else to help you LIVE you in your business and personal life by communicating who you are in what you do) and…

I just want to say, start running in the rain!

Hire a professional that can do what you need done – better than you can do it.  Take a chance on saying what you want to say – in the way that you want to say it (to the people you want to say it to).  Read a book you’ve never heard of.  Listen to inspirational music you wouldn’t normally listen to.  Take a chance.  Start a school to abolish “Corporate Slavery” or the “Starving Artistry” that’s running amuck…

And most importantly, make a decision… to run in the rain.  Feel it on your skin.  Wipe it off your brow. And kick some fucking ass!

Special Note: Go from Copywrong to Copywrite – simplify your great ideas into words that sell (subscribe & get the free eBook today - but you MUST confirm your subscription upon signup)!  Once confirmed you’ll also find out how to schedule your FREE 20 minute “Strategic Copy Review!”  Yippeeeeeeeee!!!!!!

Welcome To My New Web Site

I just wanted to welcome you to my new web site in a more formal way (through the video below). I also have a surprise guest that wants to say, “hello” to you – towards the end.

She is quite a treat.

And for those who don’t want to pay or CAN’T afford to pay for a site like this on their own (through a web designer)…  here is the program I personally used to create it.

Click here to check it out.

Believe it or not it only 7 days WITHOUT knowing any crazy programming hoopla.

I’m serious.

In my opinion his program is 100% worth it.  Why?  As many of you may or may not know, for a site like mine it could EASILY cost you $3,500.

Much like you, I didn’t want to spend that (sorry all my web programmer guys and designers out there).

But seriously, all I did was use the link above.  He is great!

Now could you get a site that is 10 TIMES better than mine and pay a ton for it, absolutely!  But why would you if you REALLY don’t need to?

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