Get REAL Business. Get a REAL Site!

For a few years now, I’ve learned and became friends with some great people “in the industry.” From Internet Marketers to Creative Directors and everyone in between, I’ve come across some amazing work. Some amazing ideas. And better yet, even some AMAZING results.

However, there’s one individual has been instrumental in my growth the past few years, that in return, I think could really help you and your business get even better results, besides hiring someone like me. Another Copywriter. Or trying to find the best “writer” for the least amount of money that you barely know or trust – that pawns themselves off as a true “Copywriter.”

It’s you.

You’re the one who knows the most about your business. The most about what you like or don’t like. And the most about whether or not something is “you” (real) or “not you” (unreal).

So get ready to put the trust in your own hands. Your work. And knowing how to take what you do and correctly tweak, adapt and mold it over time (without having to pay someone like me over and over again – that I would certainly love to do but could get very expensive).

It’s time to trust your own writing skills even if you can’t write or don’t feel as if you’re any good.

That’s why I wanted to recommend taking my friend Matthew’s course. It’s what he calls, “The Weekend Website.” But here’s the thing…

Instead of giving you some random link over to his sales page. Or telling you how great his program is…

How about I just let you contact him yourself?

His email is matthew@corporaterenegade.com and because Matthew’s such a great friend, please make sure you told him I sent you over to learn more about signing up for his “Weekend Website” course. In it, Matthew teaches a lot of vital information on how to write copy for your website that he doesn’t just do for his clients, but actually does for himself (recently earning more than a 100% increase in business – just this past YEAR).

No joke!

If there’s anyone I know and trust as not just a great friend, but a TRUE mentor, it’s Matthew. So don’t wait! Signup is limited and I honestly don’t know of any other course I would truly recommend like this.

QUESTION: Looking to both entertain and educate your next group or audience? Find out more about hiring me to speak at your next event.

Thanks for a great workshop, Jared! It was really helpful to have you share with us some of the basic principles behind good writing. Of course we will never be the amazingly creative copywriter that you are!

Also, appreciated you looking at our website and sending some of your pearls of wisdom our way!

-Kelli Lee, Business Owner/Event Attendee

 

Don’t Forget Yourself

You’ve worked hard all year – whether it’s in your job. TRYING to find a job. Or trying to get jobs through the doors of your own business, and I think you’re forgetting someone. You.

Thinking back to when my own mentor kept driving the importance of “being good to yourself” – which I know sounds ridiculously cheesy to some – I now realize how important it’s been to do that.

So I wanted to help.

Here’s a free gift from me to you called, “Rock Your Goals: 7 Steps To Kicking Ass In 2012.”

I hope you like it.

It’s my gift to you this holiday season that yes, you should “be good to everyone.” But most importantly, you need to start being good to you!

So thanks for being a part of my life in 2011, and helping to shape the future of my life in 2012. Have an amazing holiday, and keeping kicking MAJOR ass!

From small to mega-size businesses and ad firms, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Simplifying great ideas into words that sell, I help businesses stand out from the noise (not just add to it).

The Business Acting Theory (& Offer)

As I’m starting to help more and more individuals write effective copy for their business, I’m finding a consistent problem (and a consistent solution).  You’re not assuming the role of your prospect to the point that you have to try and be a REAL actor.

I’m talking to where you have a role to play – the role of your prospect.

I don’t care if you’re a man marketing to women.  Or a woman marketing to old and crusty men teenage boys.  You have to feel what they feel. Experience what they experience.  And view the world through their eyes (not the eyes of your business trying to sell them something).

Here’s why…

Back about 10 years ago when I was in LA, I “signed” with a well respected talent agency – well before I even knew what “Copywriting” was.  Using acting to take my own music forward I went on some of the craziest commercial, film and print auditions (about 3-5 auditions a week).  From auditioning for print ads in GQ, to hosting shows on Mtv, I struggled to book anything until about a year into it.

That’s when I finally succumbed to taking a commercial acting class to book more stuff – and a few days into it, I booked my first real gig (and went on to book my first “big commercial” that never ran but allowed me the option to pay $2,500 to get my SAG card).  :)

My point?

I booked it.  

I booked it because I finally understood that it was more than just acting.  It was selling.

So I started to see a consistent formula, applying it to each and every commercial audition I went on – keeping in mind that I didn’t book each one but was always prepared to.

How?

I actually knew what (and how) to actually prepare, instead of being clueless like the rest. Eliminating the “it’s just dumb luck” factor, I finally felt as if I had some control over my ability to book things.  But unfortunately, it was too late.

Too late because I didn’t have the right information I needed at the start.  The right information from someone who already booked a ton of commercials who was on both sides of the camera (both the business and acting side). But not only that, had made their theories they were teaching work for themselves and everyone else taking their class.

That’s why I’d like to offer a handful of people a personal one-on-one live call with me, charging 1/2 of my usual rate to help improve your current (or soon to be “copy”) before jumping in blindly, without being fully prepared.

(click here to learn more)

(offer ended 8/6/11)

“Jared’s a bottomless well of fresh ideas for my business that make sense and work.  Jared will forever be a valuable resource to the success of my business, as a copywriter and an idea man.” 

-Alicia McLucas, Into My Own, Founder/CEO

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe you’re just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn’t accurately represent who you are and what your business is really about.

Unselling To Sell Things

I’ve been looking over a lot of prospective client’s web sites lately, and I’ve consistently seen something that I really believe can be avoided.  In short, you need to talk more about your customers, than you do about yourself.

And listen… it doesn’t have to be complex.  You can do this by completely taking yourself out of the picture, through putting yourself in your prospect’s shoes.  Not just yours.

After you do that, you can literally just ask yourself a few simple questions.

To start, a great question to ask might be, “If I was a customer needing my service, what would I want to see on this web site? What would get me to do business with you?  What would I actually respond to without feeling like I’m being sold to?”

This, I believe is the quickest most effective way to communicate to your audience, so that you build the necessary rapport. Lead someone to a sale.  And prevent the hard sell UNsell.

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe it just takes you way too long to get the necessary thoughts out.  And once you do, it doesn’t do much to increase your sales.

If any of that sounds familiar, click here.  Let’s talk!

 

Is It Ever “The Right Time?”

When I did the “Go Renegade Or Go Broke Telesummit” with Matthew, it just wasn’t the right time.

I was literally in the middle of a move.  I took on some new clients.  My girlfriend was in the middle of moving up here.  And we were still trying to figure out exactly where we wanted to move (not to mention the fact that I didn’t know the first thing about doing a “Telesummit,” didn’t know how much time it would take and)…

We still set the date and did it anyway.

A few months ago I decided to work with a mastermind group that’s a year long program and a few thousand dollars to be a part of.  The funny thing was, it wasn’t the right time either. It was when I needed the extra cash to put a deposit on the new place. To use as an extra cushion “just incase things didn’t work out” as I continue to build AND live a 100% debt free business and life and…

We did it anyway.

When I heard about all the crazy shit of starting a business “in the worst time” (let alone starting it without any big income or debt)… I also felt like “it’s wasn’t the right time.”

We did it anyway.

Should we get the chance to talk over the phone and possibly work on a copywriting project together, can I just say that if you’re “waiting for the right time…”

Do it anyway.

And please understand that this isn’t some kind of subliminal hint if we already talked live.  Because it’s not. I’m just feeling as if for some strange reason, someone out there needed to hear that again.

Because it really is true.

QUESTION: Do you love your business, but know you shouldn’t be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you’ve spent so long in building?  Heck… maybe you’re just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn’t accurately represent who you are and what your business is really about.

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