Are You Relevant To Me?
That’s mostly what your prospect is unconsciously asking themselves and this is exactly what I mean. The print ad is located in my gym and most importantly, they know exactly who their talking to – which also means… It doesn’t work anywhere else. And it doesn’t work for anyone else (a great thing). If you’re talking [...]
Don’t Forget Yourself
You’ve worked hard all year – whether it’s in your job. TRYING to find a job. Or trying to get jobs through the doors of your own business, and I think you’re forgetting someone. You. Thinking back to when my own mentor kept driving the importance of “being good to yourself” – which I know [...]
Occupy Holiday
I have to admit that I’m feeling more obligated than inspired to write this. Stay in touch. And come up with something useful to say these days. Mostly, I’m just amazed this year is almost over. The holidays are almost here. And this “Occupy ____” is lasting this long. Although it’s been close to a [...]
Why Should Someone Read This?
It’s something you as a business should always be asking yourself. It’s a core concept in writing engaging copy, and it’s so simple (yet so hard to do). Why? Take into account how much smarter we are. How much junk mail we get. How many email newsletters we’re on and… now ask yourself again, “Why [...]
Low Road. High Road.
If you have a business or are thinking about running a business you always have two decisions to make. Take “the low road?” Or take “the high road?” Both of those questions will lead you into two separate categories. For me, practically in the same week I was about to launch the new aspect of [...]
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